For the longest time, my biggest fear in business was working with marketing. Worse yet, having marketing responsibilities in my job. Those people are filled with whimsy and weird ideas. Yikes! Then, I was promoted and reported directly to the VP of Marketing. Double Yikes! Little did I know at the time, learning to use some key marketing skills would make me a better business analyst. I'll let you in on the secrets of good marketers, so you can apply them and become a master BA too!
Key Learning Points:
Did you know a quick study of marketing techniques can make you a better BA?
Learn how to use some basic principles of marketing to amp up your BA prowess and become a master business analyst.
Apply simple storytelling techniquest to make your requirements more effective.